Stop paying for clicks that never call.
We build and manage Google Ads campaigns for local service businesses, tuned every day around the searches that actually turn into jobs. Flat $500/month. Every dollar of ad spend goes to Google, not to us.
Example dashboard view · illustrative numbers
The unglamorous work that cuts your cost per lead.
Keyword strategy
We target high-intent searches like "emergency," "near me," "repair" and "quote," and skip searches from people who'll never hire you.
Negative keywords
"Free," "jobs," "DIY," "salary": we block the searches that burn budget. This alone often cuts wasted spend dramatically.
Call & form tracking
Every call and quote request is tied back to the keyword and ad that produced it, so we optimize for jobs, not clicks.
Ad copy testing
We run competing ads, keep the winners and keep testing new angles like "same-week estimates" and "licensed & insured."
Budget & schedule
Spend shifts to the hours, days and towns where your calls actually come from.
Live dashboard
Calls, cost per lead and spend updated daily, plus a log of every change. Open it from your phone between jobs.
You'll see every change we make. Every single one.
Agencies love to say they "optimize" your account. We show you the receipts. Every bid change, paused keyword, new ad and budget shift is logged on your dashboard with the date and the reason.
Illustrative example
Google Ads questions, answered.
How much should I spend on Google Ads?
Most local service businesses start between $1,500 and $3,000 a month in ad spend, depending on your market and how many jobs you can handle. We'll recommend a number in your free audit. That money goes straight to Google on your card.
What does your $500/month cover?
Building and running your campaigns: keyword research, ad writing, conversion tracking, daily bid and budget adjustments, negative keywords, testing, and your live dashboard. It's flat, so we're never tempted to push you to spend more.
I tried Google Ads before and it didn't work.
We hear that a lot. Usually it's broad keywords, no negative keyword list, and no conversion tracking, so Google spends your money on clicks that never call. The audit will show what went wrong.
How soon will I get calls?
Usually within the first week or two after launch. The first 30–60 days are about finding which searches turn into jobs and cutting the rest.
Get a free Google Ads audit
Already running ads? We'll show you where the money's leaking. Not running them yet? We'll estimate what a campaign in your area would cost and produce.